Branding Through Facebook

Posted in Uncategorized on November 20, 2011 by mydreampassion

These days when everyone is approachable to internet specially facebook it is highly recommended and beneficial to build your brand through facebook page. But the question arises why to build your brand through the pages of facebook and how? Internet today is not just another media channel but it attracts the highest allocation of marketing budgets of different companies. This method is certainly a new way for people to shop and simplest and easiest way to attract them.

The biggest advantage of branding on facebook is that it is free of cost; you can easily make your page on facebook and start attracting people by shelving your product on the pages of this website. E-branding is about creating an entity that resonates with your customer, which can keep him bonded and coming back to your brand even in the absence of any deal or promotion. The more people are invested in a brand, the more they will seek it actively and remain loyal. In short, to have a steady and growing customer base it is vital to build your brand online.

Branding is about humanizing an otherwise inanimate product or service which people can relate to easily. In this context, social media offer excellent platforms for giving a face and personality to your commercial product. Branding through facebook is useful in many ways you can not only interact your customers directly but you can also easily negotiate and build up long term business terms with them but here creativity matters. The more your page looks creative and professional the more people get attracted to it.

Best part of using Face book Page is that it is easy to create and update. Unlike creating and editing your website, for which you need to have or hire technical skills, building Face book Page is quite simple and much cheaper. You don’t have to pay your developer every time for every little change you want to make. By creating a Face book page and introducing your company or product or service to people, you spread your word very well. Make sure you keep inviting people by sending them email notifications and promote your page elsewhere online by putting a Face book button on your website or a link on your business card. You are sure to grow organically.To make your page more and more attractive and appealing is what branding is all about. Adding all essential information which includes company introduction, overview, press releases, customer interaction is just not enough but to make it more appealing you may add videos, blogs, twitter updates and pictures as well.

Discussions can make your customers engaged and a reason to check your page everyday is an art which you can avail by updating your content fresh on regular basis. Question like “what could be done to improve the product” will be helpful. Some companies like Oreo stood out by starting fun “World’s Fan of the Week” campaign encouraging fans to post photos for a chance to claim fan of the week spot. Their fan base grew tremendously. You can think of any other ‘experience’, for example, a prize winning contest or an expert answering fans questions on a particular day, depending upon what your purpose is. It could be anything from educating to entertaining to creating excitement amongst your fans. Think of experiences you can duplicate and what idea would your crowd like to embrace. It is a quick way of building momentum in your community.

Face book pages are becoming a great way to build buzz online and not just so for big and established brands. If you are a medium sized or small company it makes perfect sense to go online and build your brand through Face book pages- an easier, cheaper and faster way to establish relationship with your customer.

“I LIKE SEEING WOMEN IN HIGH……”

Posted in Uncategorized on November 19, 2011 by mydreampassion

“I don’t know who invented high heels, but all women owe him a lot”

  Marilyn Monroe

Shoes of every make and style are loved by women across the globe but it is the heel, which increase the style whether stiletto or platform that is coveted, adored, desired in such abundance simply in and of the shoe itself. They’re everywhere. They run rampant in books, calendars, photographs, album and movie covers, dangling in miniature precious metal versions from earlobes and chains, women’s closets and even their living rooms, and let’s not forget their most important place of residence- women’s feet. They’re a constant obsession in pop culture, endlessly talked about and fetish zed in television, movies, song lyrics, and seem to be worn without fail by glamorous celebrities no matter the occasion.

1533 was the year that gave birth to the high heel that served no purpose other than beauty and vanity. Catherine de Medici’s, aged 15, and brought them with her from Florenceto the French court when she wed the Duke d’Orleans where they were eagerly embraced by Parisian noblewomen. Up until the 1700s, the five inch heel was most popular amongst European women. However, when the French monarchy fell, so did the height of shoes. From then on heels rose and fell depending on current fashions and politics. (O’Keefe, 74)
The high heel returned to dominate fashion in the middle of the 1900s and in 1988America’s first heel factory opened, allowing for easier access and availability. However, the 1950′s ushered in the era of the stiletto. O’Keefe says, “Of all the miracles of modern shoe technology, the stiletto may stand as the greatest.” (O’Keefe, 120) The architecture is such that a women’s weight is balanced on a heel the size of a pencil.

And today high heels are not only a fashion but it’s an essential part of your overall personality, looks and even a sex symbol. It’s not important that you wear heels important is that how well you carry them its not possible for every women to carry high heels.

Sarah Jessica Parker of Sex and the City says “You have to learn how to wear high heels shoes – it doesn’t happen overnight…’’

Before wearing heels one should learn how to walk with them and you can practice at your home in front of a mirror or friend but its better to do this before wearing them in a big occasion or in front of so many people because at times such things become the reason of embarrassment.

High heels do have some disadvantages related with the health of women but it also have so many advantages, In order to keep your balance in a pair of high heels, your posture must improve. The balance required to walk on the balls of your feet causes you to extend and curve the small of your back, improving your posture. In order to walk steadily, without wobbly legs which ultimately with throw off your step, your carriage while walking in heels must be straight and erect. This has multiple benefits, in spite of some of the downfalls of wearing heels.

High heels, depending on the specific height of the heel, arches the back and subsequently pushes the bust line forward and the posterior up and out. This effect not only allows for naturally improved posture, but also accentuates the female figure. It gives an elegant appeal to otherwise sagging postures. Simply by necessity, the posture improves.

Aside from physically forcing good posture in order to maintain balance, wearing heels creates a feeling of elongation and elegance for most women. This psychological effect causes women to feel more confident, thus giving them more reason to walk straight and tall, further improving their carriage and posture. Between the physical and psychological changes to a woman’s stance, otherwise slouchy postures can greatly benefit from shoes with a raised heel.

Balance and carriage are important to posture, although the proper stance is much easier to achieve while standing still. The true benefits of high heels on posture show their true colors as you walk. While walking, all the elements of balance, proper posture, and the psychological feeling of elegance and confidence come into play. A woman wearing heeled shoes feels more attractive and must hold herself correctly in order to walk, especially if her employment or daily activities require a lot of walking while in heels.

If you have never spent an active eight hour workday in a pair of two inch or taller high heels, you cannot possible imagine the physical endurance required. Your legs must be strong, your posture straight, and your balance perfect. Otherwise, you risk not only the embarrassment of a wobbly gait and potential stumbles or falls, but also the horrific experience of falling flat on your face in public. Maintaining proper posture while walking in heels is the primary defense against this embarrassing, and possibly injurious mishap. Posture plays a strong determining factor in maintaining balance and preventing twisted ankles, broken heels, slips, stumbles, and other less-than-elegant heeled missteps

So if you still not used to of wearing high heels start practicing for today as it will definitely give you a grace in your personality along with confident. Happy walking …

 

Do We Really Need Zoos ???

Posted in Uncategorized on November 18, 2011 by mydreampassion

I like animals whenever I watch national geographic or animal planet I feel great because I think that they are the only innocent living creatures left in this world and the one thing which always bothered me and that is why do we need to confine these wild animals in the zoos or other wildlife facilities?? I never had been to the zoo because I can’t see a tiger in a small cage and I am really unable to understand that in today world when everything and every information is available in internet then why it is very important to see these animals live and in person?? And especially in our country where we killed animals criminally and so cruelly in zoos and then blame each other for that and after few days we all forget about it and life goes on.

Many of us read a news recently about three cubs that died in Karachi zoos because of the authority’s inefficiency, but we don’t like the word inefficiency so we beautifully manipulated the word and we are saying that the cubs died mysteriously in the zoo. I mean how an animal can die mysteriously in the zoo on the fourth day of their arrival?? And this is not the first time several times before also animals died because of the negligence of zoo authorities. These animals are already in danger because their population is decreasing very fast and soon they will vanish from the world like dinosaurs if they are not treated properly.

And especially in our country where we don’t have proper staff and facilities to keep these animals with care in zoos its better for us to finish all the zoos from the country because they are in the torture and getting bad treatment form the inexperienced staff in our zoos.

Its so cruel to confine these animals in dirty small cages in hygienic environment and give the reason that zoos are important because of entertainment and learning but does anybody has ever think that how much can we learn about these animals when they are in a totally foreign environment and emotionally and physically disabled??

Emotional Abuse in Children

Posted in Uncategorized on November 18, 2011 by mydreampassion

When we talk about child abuse we often neglect one most important type of it which many children face by their elders especially school teachers consciously or unconsciously which is known as emotional abuse. Emotional abuse or psychological abuse often effect children which is very harmful for their personality development. The idea of this article comes in my mind when we group of friends recalling our school days and our discussion turned up into an argument when one of my friends said that though she was a good student in school days but still she faced a neglecting and favoritism attitude from her teacher. The rest of us were not agreeing with her because we were thinking that how an adult teacher can do a favoritism with a fifth grader kid? So she shared one example of favoritism with us which she experienced, according to her when she was in grade fifth her math teacher  rewarded students who participated in class with a piece of candy for a correct answer. Day after day, her little hand went up and she proudly announced the correct answer.  But she never got a piece of candy. To the best of her memory, every student in the room got candy, some even multiple times, but she never got the loot soon she realized that her teacher dislikes her and she stopped raising her hand because she got hurt. This is a small example which sounds quite funny but for a fifth grader it’s very heartbreaking and comes under emotional abuse. 

Child abuse is more than bruises and broken bones. While physical abuse might be the most visible sign, other types of abuse, such as emotional abuse or child neglect, also leave deep, long lasting scars which effect the overall personality of a child and this is a very common type children faced in schools no matter in how good school your child is studying there is always a high chance that your kid may face this type of situation in classroom. Sticks and stones may break my bones but words will never hurt me? Contrary to this old saying, emotional abuse can severely damage a child’s mental health or social development, leaving lifelong psychological scars and the worse emotional abuse done by the teacher is verbal for example constant belittling, shaming, and humiliating a child in front of other classmates, calling names and making negative comparisons to other children, telling a child he or she is “no good,” “worthless,” “bad,” or “a mistake,” frequent yelling, ignoring or giving child a silent treatment, no sign of affection or praise on good performance in class, test or in exams, giving bad grades even when the student is doing well are very few examples.

Lets be honest favoritism exists there is no denying for it everyone sees it everyday  because its natural that we don’t like everyone that we meet everyday but if this favoritism become a daily practice especially of teachers in classroom that it turn out to be a emotional abuse on a child then there is something wrong. If you notice a change in your child’s behavior like excessively withdrawn, fearful, or anxious about doing something wrong shows extremes in behavior, extremely aggressive or extremely passive, rocking, thumb-sucking then its time you should look around and talk to your child and his/her teacher as well.

Teaching is the noblest professional among all others and like any other profession a mistake during work can spoil many things. And a mistake during teaching can spoil a whole personality!!!

 

 

Who Drive Well

Posted in Uncategorized on November 18, 2011 by mydreampassion

It has always been said that women are not good drivers as men are, because they simply don’t show abilities in driving or that they are a disaster. But if we think better the majority of accidents have as driver men and women very little.

From here we can understand that women are much careful while driving. They don’t adventure in high speed like men do and they are less exposed to accidents. Then, a very interesting thing we have to point here is the fact that in the past women preferred not to have a driving license and left their husbands to be the one driver in the family. Women were somehow inhibited in making this step in their lives, but nowadays there are many women who want to pass their driving test, from an early age.

 

However we have to admit that men have more skills in driving than women, but this does not mean that a woman cannot become a good driver while accumulating experience. For example, we have to point that in modern countries the majority of women have driving license and they are very good drivers.

Therefore, we can see more and more teenagers and women around the age of thirty eager to pass their driving exam. While taking their preparatory lessons, they also have some particular lessons with their parents or somebody in the family who has a driving license. This is just to improve their abilities and help them be able to easily pass their exam.

Women have come a long way since the last century and it is a known fact that they are taking over activities that only men used to do in the past. But no matter what, in some lines of activity they just don t do as well as men.Is car driving one of those activities? In Pakistan,you don t see as many women driving a car as a men. And when we do drive and we make mistakes, we are roughly judged by everyone. If a man crosses the red light he was just in a rush, but if a woman does it, she is called stupid and blind. Why is that?

Maybe we don t have the same strength that men have, but driving doesn t require any special skills. So why shouldn t we do it?Sometimes we make mistakes, and it s only human.

 

But debate not end here because few days before I read a very interesting research made by a car insurnace company which says that the women’s car insurance premiums can be significantly less than men’s, if all other factors remain the same (such as type of vehicle, location and past claims history). But why is this?

Well despite comments often made by men (disparaging remarks about ‘women drivers’ – everyone has heard a remark or two) if you look at statistics it appears that male bias against female motorists is misjudged. If statistics are looked into closely, rather than mere here-say or rumor, we can see that women are actually safer drivers. It is proven and documented that they have less severe accidents than their male counterparts. The facts speak for themselves and accuracy or bias within these stats does not come into play, as they are actually compiled by independent driving associations and the car insurance companies themselves.

If you were to ask just about any random person on the street, they’d probably say that men tend to be better drivers than women. It’s not clear how this misconception began, but there’s plenty of evidence out there to refute it. While few people would argue with the fact that men tend to be more mechanically inclined – and, as such, more knowledgeable about how cars work – the truth is that in terms of safety, female drivers have male drivers beat by a considerable margin. And there are many reasons behind this;

The first reason is According to aNew York Citytraffic study, a participant is quoted regarding the tendency of men to feel like they “own the road.” While there is no definitive way to quantify how many men feel this way, virtually anyone who has been a passenger in a car driven by a guy can attest to this fact. Many of the aggressive behaviors that men exhibit while behind the wheel could very well stem from their belief that the road is “theirs.” In turn, disregard for other drivers results in higher numbers of accidents and fatalities. Women tend to be more comfortable with the concept of sharing the road with others, and don’t tend to be possessive or territorial about their driving habits.

Secondly Male drivers often insist that they have more skill and finesse on the road than female drivers do. This may be true, but proving or disproving such a claim is virtually impossible. What can be quantified, though, are accident statistics. According an insurance statistics company, their study shows that male drivers are significantly more likely to cause accidents than female drivers are. Most people would agree that accidents are definite signs of being not-so-skilled behind the wheel – after all, accident-prone drivers put all other drivers at risk every time they hit the road. As popular as the stereotype of the fender-bender-causing female may be, the stats show that men have a lot more problems in that area.

Most people would agree that the majority of women are born with innate, nurturing instincts. Those instincts could make women more conscientious about being safe drivers. Most women have a natural tendency to want to protect those around them. Therefore, they are more likely to be defensive drivers and to steer as clear of accident-causing behaviors as possible.  Being a caring mother may pay off to becoming a caring, and therefore safer, driver

Taking your attention away from the road is definitely a recipe for disaster, and it stands to reason that those with shorter attention spans are more likely to experience problems in that department. TheUniversityofBradfordstudy suggests that estrogen tends to give women much longer attention spans than men. Despite the popular stereotype of female drivers who apply makeup and perform other frivolous tasks behind the wheel, it is clear that women tend to be able to focus more carefully on important matters. When it comes to driving, this tendency gives them a distinct advantage over men. Quoting the study, “Estrogens may positively influence neuronal activity in the frontal lobes, the area of the brain stimulated by tasks of attention and rule learning”.

According to the same study, women tend to break fewer traffic laws than their male counterparts. The fact that male drivers are more like to wave away traffic laws as being silly or superfluous is undeniably dangerous. Such laws are in place to maintain order and safety on the road. The study shows that statistically, men are much more likely to be cited for a litany of traffic violations. A few top examples include reckless driving, speeding, failure to yield and stop sign/signal violations. If you see a guy driving around, it’s a lot more likely that he’ll cause a serious accident by disobeying traffic laws than it would be if he were a female driver.

Do the preceding points definitively prove that women are better drivers than men? Not necessarily. When considered on a case-by-case basis, it’s easy to refute or downplay those points. When taken as a whole, though, they present a very compelling argument for the fact that women tend to be safer, more conscientious – and better – drivers. Regardless of how much evidence exists – and continues to crop up – there’s no doubt that the never-ending battle between the sexes will continue. As long as men and women exist, that battle will never be definitively won. If you have a choice between being driven around by a woman or a man, though, you should probably hedge your bets and stick with the female driver.

Cell Phones blessing or curse ???

Posted in Uncategorized on November 18, 2011 by mydreampassion

 

According to Aesop necessity is the mother of invention and the necessity to make a man easily approachable at any time brought the invention of cellular phones. In the age of IT, traditional phones were insufficient to fulfill the professional demands and the excessive mobility of modern man gave birth to mobile phones. The major motive behind that invention was to make the feasibility to contact the relevant person in case of dire need or emergency. Now the question arises; was the introduction of cell phones in our daily life was a blessing or curse?

No doubt the invention of cell phone was the demand of changing life style where the concept of traditional offices and workplaces is dying. Now a professional (doctor, engineer, teacher, lawyer, and businessman) is bound to render his services at different places. Cell phone has become indispensable for a competent busy professional. A quality cell phone provides services like note-book, watch, laptop, alarm, news update, recording, music etc. Users love to send poetry, maxims, sayings through SMS and it has become an important source of catharsis and intellectual refreshment which is giving a new life to a dying literary culture. But there are some darker aspects of this phenomenon. At the start cell phones’ prices were too high and a decade ago it was considered as a status symbol in under-developed countries. But with the mushrooming of different national and multi-national companies, its prices were reduced rapidly. Now any one can afford it. Whenever a thing becomes cheap, it will lose its value and its negative usage will start. As it is happening now days. Vulgar messages, unnecessary call, loss of privacy, high call-rates in the guise of low-rate packages have converted this blessing into a curse. Big organizations usually provide cell phones to their employees to trace them at any moment, even after office hours. Cell phones are also becoming one of the major sources of moral-degradation. Now the targeted consumers of different cell phone companies are teen-agers and youngsters. Especially in the frustrated societies of third-world countries, these companies target youth through attractive advertisements, obnoxious call-packages like ‘late-night offer’ package in which youngsters are depicted as lovers who are just wasting their precious time in self-deception and futile activities. Parents feel hapless as any one can intrudes in the bed-room of their kids through cell phone. Due to so-called low call rates and non-professional social set-ups, people waste their precious time in unnecessary calls. While in Western countries, people usually power-off their cell phones on week-ends and family holidays to secure their privacy. They use mobile phone in its true meaning and purpose. Now it can be easily understood why different multi-national companies are veraciously targeting depressed masses of under-developed countries.

Behind every invention there is a selected class who should use it. It is the duty of concerned government and moral responsibility of companies to design a code of conduct about their sales policies and advertisements. Cell phones were made to facilitate professional duties not to promote love affairs. They should target professionals not teen-agers. Otherwise this misuse of technology can push us back toward cave age.

HALLOWEEN: Think before celebrate

Posted in Uncategorized on November 17, 2011 by mydreampassion

I remember when I was in school we had a big Halloween party and like all other kids I was very excited about it our costumes were very scary and we enjoyed a lot so from that day I started loving Halloween I used to love everything about it from costumes to jack-o-lantern and from a witch to her black cat till a day when I got a chance to read the history of this day and I got shocked. Here I am not criticizing the day or discussing religion I am just sharing my own views that before celebrating any day we should know its history.

Halloween came from America and it was banned their till 1845 at that time multiplied thousands of Irish emigrants flooded into New York because of the Irish Potato Famine of 1845-46. They brought with them the old Druid holiday of Halloween. Gradually celebrating this day spread throughout the rest of the country.

The original celebration was not called by its present name, Halloween. But, it began long before Christ among the ancient Celtic peoples (Britons, Gauls, Scots, and Irish). They observed the end of summer with sacrifices to Saman (Shamhain). He was “the lord of death and evil spirits”. This marked the beginning of the Celtic New Year. The Druid lord of death and evil spirits was called Saman, Samana, Shamhain or Samhain. His “holiday” was called “The Vigil of Saman” or Samhain (pronounced so-wein). You probably have seen a modern day version of Saman without even knowing it. This pagan god was shown as a ghostly, skeleton holding a sickle in his hand. He later came to be known as The Grim Reaper.

The Celts considered November 1st as being the day of death because the leaves were falling, it was getting darker sooner and temperatures were dropping. They believed Muck Olla, their sun god, was loosing strength because Samhain, lord of death, was overpowering him. Further, they believed that on October 31st Samhain assembled the spirits of all who had died during the previous year. They had been confined to inhabit animals’ bodies for the past year as punishment for their evil deeds. On the eve of the feast of Samhain, October 31st, they were allowed to return to their former homes to visit the living. Supposedly to protect these people, Druid priests led the people in diabolical worship ceremonies in which horses, cats, black sheep, oxen, human beings and other offerings were rounded up, stuffed into wicker cages and burned to death. This was done to appease Samhain and keep the spirits from harming them.

Druids were occult practitioners, witches of sorts. In the century preceding the birth of Christ, Caesar conquered the Britain’s and he records very carefully the account of the Druid Priests (early witches)…”All Gallic nations are much given to superstition…they either offer up men as victims to the gods, or make a vow to sacrifice themselves. The ministers in these offerings are the Druids, and they hold that the wrath of the immortal gods can only be appeased, and man’s life redeemed, by offering up human sacrifice, and it is a part of their national institutions to hold fixed solemnities (Ceremonies) for this purpose.” Originally this Druid Holiday was called “The Vigil of Saman.” In early Britain it was called Samhain, which is pronounced So-wein. But, here is how we got the name Halloween. It came from an attempt to “Christianize” this pagan worship day. In A.D. 800 the Roman Catholic Church moved “All Saints Day” from May to November 1st. The new day was called All Hallow’s Day and it soon became the custom to call the evening before All Halloween. It was shortened and called Halloween. The important fact to note is that the Christianization of this Celtic New Year’s sacrifice day MISERABLY FAILED. Where is the preeminence of Christ or glory given to the Lord as with Easter and Christmas? It is not there but on the contrary, the Devil is dominant!

On the evening of October 31st, the Druids, who were the occultic priests and teachers of the Celts, ordered the people to put out their hearth fires. The Druids built a huge new year’s bonfire of oak branches, which they considered sacred.  They burned animals, crops and human beings as sacrifices to their sun god Muck Olla and Samhain, their god of death. During this diabolical ceremony the “people wore costumes” made of animal heads and skins. They then practiced divination, looked for omens in the struggle of the victims sacrificed in the fires, jumped over the flames or dashed through them, danced and sang. Jack-O-Lanterns were named for a man called Jack, who could not enter heaven or hell. As a result, he was doomed to wander in darkness with his lantern until judgment day.” With this in mind, people began to hollow out pumpkins and turnips, placing candles inside to scare evil spirits from their houses.

Halloween not only emphasizes violence, death, horror and fear but also Halloween is harmful because it lures people into the occult. It is probably the only day that you allow the devil, witches, ghosts, skeletons and perverts in your house. Why then?  Why honor Satan the demon of death at all. Celebrating something is not a bad idea but celebrating something wrong is surely harmful.

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